Importantly copyright covers the expression of an idea, rather than the idea itself. It covers all unique creative work such as graphic designs, video, software, content, photography and film and audio recordings. What is copyright? Copyright determines the rights people have over the original work they create. They also offer different levels of protection. They are used to protect different types of assets and they work in different ways. Trademarks and copyright both exist to protect your intellectual property. What’s the difference between a trademark and copyright? For example, a competitor may steal or copy your IP, such as creating a similar logo that confused customers to the extent that your business loses sales. Not protecting your IP can see your business lose out financially. It’s important to protect your intellectual property as it has value and can be sold, licensed and even used as security for investments. Intellectual property is the same regardless of the difference between trademark and copyright approaches to how IP itself is protected. While it doesn’t have a physical form, IP covers everything from inventions and prototypes that could be turned into marketable goods and services, through to your brand such as logos and marketing materials. Intellectual property (IP) is anything your business creates using your intellect. From logos and signage to marketing slogans and packaging designs, keeping your intellectual property secure means it’s important to understand the difference between trademark and copyright protection. Protecting your business assets is vital, and trademark and copyright play essential roles in securing the intellectual property your business creates.
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